The LeBron James slogan “In Northeast Ohio, nothing is given. The more current marketing campaigns of the 2000s through 2022 have avoided the overt boosterism of the past and instead have attempted to align with popular culture as well as promoting the city’s changing ECONOMY and its environmental improvements. A cultural revolution came about the 1990s and 2000s when the local populace began to generate and popularize nicknames, many of which came from the intersection of the black community and the hip-hop and rap scene. The tactics for official slogans shifted in the 1980s to focus on Cleveland’s unique aspects, such as its history of ROCK ‘N’ ROLL and pride in its lakefront. These nicknames, slogans, and jokes were further substantiated by the continued economic decline and accompanying political issues throughout the 1970s into the 1980s. The 1969 CUYAHOGA RIVER FIRE led to further image decline and manifested in the form of Cleveland jokes and negative nicknames. From the 1950s through the 1970s, Cleveland boosterism tried to put a rosy tint on a declining city, and was often in discord with the perceptions of those living in the city, especially the growing population of AFRICAN AMERICANS. After WORLD WAR II, marketing Cleveland became relevant to continue to build the region economically however, the mass movement to the SUBURBS in the 1950s and 1960s led to economic decline in the city of Cleveland, and thus, challenging the marketing campaigns. Cleveland’s first nicknames - FOREST CITY, Sixth City, and Fifth City - were early testaments to Cleveland’s forest environment in the mid-1800s and the population growth as the result of industrialization in the early 20th century. The original names for Cleveland stemmed from Native American identifiers for natural landmarks and the history of Connecticut’s connection to the Northeast Ohio area. Undoubtedly, the group knew thousands of kids would sing along to their hit without giving the lyrics a second thought, but the in-jokes (“Gonna date a centrefold that loves to blow my money for me”, “Get washed-up singers writing all my songs/Lip sync ’em every night so I don’t get ’em wrong”) are enough to catch the attention of listeners who lived through classic rock’s 70s and 80s heyday – and may still see it through rose-tinted glasses.CLEVELAND NICKNAMES AND SLOGANS reveal a cultural history of boosterism and varying local and national perceptions of Cleveland that was driven by economic, political, and social landscapes. Frontman Chad Kroeger dreams of a “bathroom I can play baseball in” and “a credit card that’s got no limit” in true MTV Cribs fashion – though he also takes jabs at fame’s corrosive side with the altogether less aspirational observations such as “Everybody’s got a drug dealer on speed dial” and “We’ll all stay skinny ’cause we just won’t eat”. Collaborating with the indie-poppers on a full-length version, reminding fans that the original song was not only built on a sturdy structure that could be readily adapted, but that it also came packed with knowing gags that were rife for parody in other areas.Īt the time of Rockstar’s original release, the Canadian four-piece had cemented their post-grunge, Southern rock sound (particularly with 2001’s Silver Side Up album) and laidback sense of humour, so when it came to writing their anthem-in-waiting, all they had to do was take their knack for penning catchy, bar-raising singles to a new level of grandiose pop-rock.įeaturing spoken-word assistance from Billy Gibbons of ZZ Top (“Uncle Billy” is something of a hero for the band), Rockstar details the “benefits” of rock’n’roll stardom as if everyone lusts after them. Spotting a piece of light-hearted fun amid COVID-19 lockdown restrictions, Nickelback were quick to show their support. Originally released on 6 July 2006, Rockstar gained traction once again in the early part of 2021, when UK group The Lottery Winners performed a sea shanty version of the song – complete with nautical lyric tweaks – on TikTok.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |